Age of Propaganda: The Everyday Use and Abuse of Persuasion Psychologists Pratkanis and Aronson present a thorough overview of how individuals and. AGE OF PROPAGANDA. The Everyday Use and Abuse of Persuasion. REVISED EDITION ANTHONY R. PRATKANIS and ELLIOT ARONSON University of. Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor of He is best known for the best selling books Age of Propaganda: The Everyday Use and Abuse of Persuasion co-authored with Elliott Aronson;.

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He has appeared in the mass media over times as propwganda expert on social influence processes, has been called as an expert witness in numerous advertising deceptiveness cases, and served as a consultant to AARP, NASD, and other law enforcement and civic groups on countering the undue influence used in fraud crimes and to the United States military on countering the propaganda of terrorists and dictators.

Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony R. Pratkanis

Preview — Age of Propaganda by Anthony R. Knowledge is power, in this case, and at the end of the book ways to counteract persuasion are given. Jun 28, Mitra rated it it was amazing Recommends it for: Jul 10, Ben rated it liked it. Dec 06, Fabrizio Stucchi rated it it was amazing.

The consequences for democracy can be dire. He is professor emeritus at the University of California, Santa Cruz. See it as such.

Age of Propaganda: The Everyday Use and Abuse of Persuasion

One of the most useful books I’ve read. A fascinating book, particularly during a presidential election year. Books by Anthony R. Always ask yourself, “What are the arguments for the other side? Mistakes Were Made But Not by Me by Carol Tavris and Elliot Ahe Through studies and anecdotes, these blinks explain why, when we make mistakes, we often come up with self-justifications instead of admitting the mistakes to ourselves.


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How the message is delivered: The book closes by sharing ways to avoid malicious types of persuasion: Pratkanis commenced his teaching career at Carnegie Mellon University in where he taught courses in advertising and, human behaviour. This involves setting the stage for your persuasion; mainly context. Check out the top books of the year on our page Best Books of Goodreads helps you keep track of books you want to read.

Ask such things as: He has given expert testimony in many trials, and is often cited in the mainstream news media. This is a fascinating look at the coercive techniques that individuals and the mass media use to persuade the public to think and act in certain ways. Review quote “We’re all headed for an ‘ignorance spiral’ if we don’t stop American standards of persuasion from deteriorating. Setting the Stage for Effective Influence. Drawing on the history of propaganda as well as on contemporary research in social psychology, Age peatkanis Propaganda shows how the tactics used by aye campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our lropaganda fears and most irrational hopes, creating a distorted vision of the world we live in.

The result is an ignorance spiral–a cynical populace bombarded with more and more thoughtless propaganda that they have less and less skill and inclination to process and ability to understand.

Age of Propaganda

In he appeared on Oprah Winfrey ‘s television show as an expert on social influence. A good book to send and to come back to again and again. He has given expert testimony before the special senate enquiries into ageing and the U. The Challenge of Propaganda to Society. Is this promise realized? Either I am an expert, or I believe passionately in the stance I have taken. My library Help Advanced Book Search. This is where when you meet someone or you are trying to persuade someone, you find as many similarities between you two.


Tell people it is the only one of its kind. The book does a great job of identifying the various forms and persuasion and the 4 persuasion phases: This was still a valuable book, but was a little dated. What TV with your children and help them develop counterarguments against propaganda.

These books used many of the same examples, so by the time I was on this book, I pretty much knew what was coming. This valuable book helps the reader to look at the world with a skeptical eye towards the manipulative print, television, and pratkkanis messages we are bombarded with on a daily basis.

Most people believe that only other people are susceptible to being persuaded and that is when propaganda is best able to get past our defenses.

Defiantly recommend the book to open your eyes for deceiving persuasion The book is virtually balanced in terms of handling the propaganda concept and practices; it looks at propaganda not only as a cleaver deception played from the politicians but also played in every day social activities advertisers, preachers, organizations planners and so forth.

As simpler and simpler persuasion devices are used, people become increasingly less informed and sophisticated about civic matters. I’m giving it four stars anyway because it’s rpatkanis are needed even more today than when it was originally published in In order to understand how and why we are Pratknais Four Stratagems of Influence.