Use Baymard’s comprehensive e- commerce UX research to create “State of. B&H Photo – Home Depot – ASOS – Nordstrom – Sears – Amazon. Homepage Examples – Product List: Category – Payment.

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Search form design and function, both pre- and post-search, with usability considerations on the design and behavior of the search field itself, query persistence, search scope selection, etc. Debenhams 42 Usability Score: The content is exactly what our team has been looking for, and so much more!

Baymard Institute

We will soon work instirute implementation of other usability guidelines. Shipping and store pickup, incl. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first.

All these issue have been analyzed and distilled into user experience guidelines prioritized by UX impact — providing you with concise design guidelines that will help your organization improve the User Experience performance and conversion rate of your e-commerce site. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.

We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. See all 52 testimonials. Sears 3 Usability Score: The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX.


Dell 58 Usability Score: The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data.

Empower Your E-Commerce UX and Decisions with 32,000+ Hours of UX Research

Chris HallPresident of RepairClinic. The report was very, very well done and loaded with great opportunities for us to improve our business. Mobile Form Field Usability: I wanted to again express my appreciation for working with us on such a condensed time frame last month.

This was an excellent piece of work: The UX benefits and inherent usability pitfalls of a multistep checkout flow, accordion checkouts, and one-step checkouts. Institutte Page User Reviews. The reports that the Baymard folks do cost money, instjtute they’re worth it. Keep up the great work! Everyone working with eCommerce should attend this course. Click on a site in the graph or the list to see its in-depth case study and detailed UX performance. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.

REI 16 Usability Score: Hayneedle 36 Usability Score: Learn more and get full research access. Common pitfalls and optimizations such as avoiding filter attributes as category scopes, explaining industry-specific filters, and allowing users to combine multiple filter values of the same filter type.

All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions. It was a pleasure collaborating with the Baymard team.


Toys’R’Us 35 Usability Score: Daniel KohnFounder of AbandonAid.

Knowing the right approach for converting the average user puts us massively ahead of the competition. Avoid going down the wrong path early in the design and development process. Best Buy 19 Usability Score: Product Page The ‘Buy’ Section. Apple 34 Usability Score: Initiating, moving through, and finalizing a return online; returns costs, shipping methods, in-store returns, shipping labels, and packaging returns.

You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership. Rick LangeOwner of StudioStreet.

Your approach and methodology has proven itself to be valuable. Not so much anymore.

Based on the usability test findings Baymard has benchmarked the online shopping bymard of 60 top-grossing US and European e-commerce sites across all of the UX guidelines. Home Depot 2 Usability Score: Now, when a new report comes out from your office we just buy it right away. Our clients find they get a significant Return on Investment if they implement just a handful of the guidelines.

The fundamentals of mobile e-commerce, incl. In addition, the audit provides you with 30—50 prioritized suggestions for Baymarv improvements with best-practice implementation examples. That was a great suggestion, it hit our bottom line immediately.